SET INTERNATIONAL CORP. announced that it had subscribed to a third-party allocation of new shares by Chalk Digital, Inc. In line with this subscription, by entering into an agreement to work with Chalk Digital, we are determined to tackle with development of new, data-mining-technology-driven 020 solutions that merges knowhow we have accumulated through coordination works by conveying multiple dimension of information in addition to introducing our clients from analog marketing to digital marketing and automation by utilizing location-based targeting ad delivery platform.
We are determined to aim to utilize information for the society and are looking forward to actively work with IT corporations that have technical capabilities such as Chalk Digital, Inc.
[Introduction of Chalk Digital, Inc.] Chalk Digital analyzes real-time location data and consumer information such as activities and preferences to realize accurate targeting ads “AaaS”. It has been put into commercial use and the platform has been submitted from major brands to small-scale industries. Currently it has launched a digital platform “Chalk spreAD” for distributing instant, direct advertising which meets the needs of sales floors by geographically positioning consumers. It also provides a data mining solution called “Chalk SDK” for smart phone users that enables to analyze activities of smart phone application.